Attention

Your admission ticket will grant you entry to both the International Tokyo Toy Show and the CoroCoro Damashii Festival, but they will use separate entrances when the venue opens.
When arriving at the venue, please follow staff instructions carefully to avoid any confusion.

*Once the waiting line is cleared, the entrance will be unified to the second floor.

Subaru Kimura Appointed as Support Ambassador!

I’m truly honored to once again serve as an ambassador for the Tokyo Toy Show this year.
As someone who often encounters toys through children’s programs and other activities, I’m constantly amazed by the incredible quality of the new toys that debut each year.
What excites me the most are the wildly imaginative ideas that never fail to captivate children, and the toys that combine innovation with a touch of nostalgia—so much so that even adults can’t help but be drawn in.
I’m really looking forward to discovering what kinds of surprising and delightful toys will appear this year!

About Tokyo Toy Show

The Tokyo Toy Show is Japan’s largest toy exhibition, organized by the Japan Toy Association. This year, it will be held over four days from Thursday, August 28 to Sunday, August 31, 2025, at Tokyo Big Sight. The first two days will be the “Business Days” for industry professionals, followed by two “Public Days” open to the general public.

– A Request –
Please use public transportation
Parking is located far from the venue and spaces are very limited.
We strongly recommend using public transportation.

Discover the latest toy trends at the Tokyo Toy Show!
Business Days: Thursday, August 28 and Friday, August 29

During the two Business Days, exhibitors will present a wide range of the latest information, making this the premier opportunity for buyers and industry professionals from both Japan and abroad to grasp the latest trends in the toy industry.

くわしい情報はこちらから！: 出展社一覧 | ホールマップ | ビジネスデー事前登録について | 商談キャンペーン情報

See it, touch it, experience it, and have fun!
Public Days: Saturday, August 30 and Sunday, August 31

The best way to experience the joy of toys is to get hands-on with as many as possible!
One of the biggest attractions of the Public Days is the wide variety of events where you can see, touch, and enjoy toys firsthand.
This year, the event will once again be packed with fun, held alongside the ultimate game and hobby festival— the CoroCoro Damashii Festival!

くわしい情報はこちらから！: 各出展社ブースの場所
| 一般公開　よくある質問 | パブリックデー入場チケットについて | ステージショー | 主催者のイベント

EVENT OUTLINE

Event Name：: INTERNATIONAL TOKYO TOY SHOW 2025

Event Dates：: 【Business Days】
Thursday, August 28(Thu), 2025 – 10:00 AM to 5:30 PM
Friday, August 29(Fri), 2025 – 9:30 AM to 5:00 PM
【Public Days】
※Held in conjunction with the CoroCoro Damashii Festival
Saturday, August 30(Sat) – 9:00 AM to 5:00 PM
Sunday, August 31(Sun) – 9:00 AM to 4:00 PM

Venue：: TOKYO INTERNATIONAL EXHIBITION CENTER (TOKYO BIG SIGHT)
3-11-1 Ariake, Koto-ku, Tokyo
Tokyo Toy Show：West Halls 1, 2, 3, and 4
CoroCoro Damashii Festival：West Hall 2

Organizer：: The Japan Toy Association (JTA)

Co-Organizer：: Tokyo Metropolitan Government

Supporter：: Ministry of Economy, Trade and Industry

Admission：

【Business Days】

For industry professionals only (Online registration required / Free admission)

・Please note: Advance registration via the website is required. Entry with just a business card will not be permitted.

・Students and children are not allowed to enter.

Pre-Register for Business Days

【Public Days】

General Admission Ticket：¥2,000 (tax included)

Early Bird Ticket：¥1,700 (tax included) Available until 11:59 PM on Thursday, July 24

2-Day Ticket：¥3,300 (tax included) Available until 11:59 PM on Thursday, July 24

※All three ticket types include a ¥300 digital gift voucher ("Kodomo Gift Certificate e-Gift")

※Admission is required for high school students (age 16) and older / Free for junior high school students (age 15) and younger

※Tickets are available online only

※Doors are scheduled to open at 9:00 AM, but may open earlier depending on crowd size

※Guests with 2-Day Tickets can begin check-in from 8:15 AM

※2-Day Ticket holders can enter through a priority lane, but during peak times, some waiting may still be required even in the priority lane

※The priority lane is for entry to the Tokyo Toy Show only; it does not apply to the CoroCoro Soul Festival

※If general admission attendees arrive in large numbers, the check-in time for general tickets may be moved earlier. In such cases, even 2-Day Ticket holders may need to wait behind some general ticket holders before entering. Thank you for your understanding.

Get Your Public Days Ticket！

Inquiries：: 【 For inquiries regarding tickets and attendance 】
⇒Tokyo Toy Show 2025 Ticket Office
E-mail：info@tokyotoyshow-ticket.com
Hours：10:00 AM – 5:00 PM (Closed on Saturdays, Sundays, and public holidays)

【 For Media Inquiries 】
⇒ Tokyo Toy Show 2025 PR Center (For Media Representatives)
TEL：090-7815-0166
E-mail：toyshow2025-press@ssu.co.jp
(Closed on Saturdays, Sundays, and public holidays)
Please also refer to the “Information for Media” section.

HALL MAP

BUSINESS DAYS

Open PDF

PUBLIC DAYS

Exhibitors List